The Tracking, Reflecting and Reducing Air Travel: A pathway to more sustainable travel behaviour (TR2AIL) project aims at developing a prototype tool to support more sustainable decision-making around air travel.
With TR2AIL, we can lead by example, supporting meaningful change in travel behaviour. If you are interested in TR2AIL, please get in touch to explore partnering with us. You can also sign up for the latest updates.
Greenhouse gas emissions from flight-intensive organizations’ air travel are substantial. Even with an increasing willingness to change, especially from management, decisions on when, where and how to travel are often made at the individual employee level. At this level, there is often an incomplete awareness of the impacts of air travel, a perceived lack of alternative options, and a lack of support mechanisms to inform decisions on if and how to travel. Understanding individual travel behaviour and ensuring that interventions appropriately target the decision maker at the point of decision is essential to effectively minimize impacts from air travel. The tool allows individual travellers and organizations to track and visualize travel-related emissions to empower employees to design and plan their travel to reduce their own emissions.
We are focusing on measures that help to: (a) reduce the number of flights per employee; (b) promote a shift to less carbon-intensive travel modes; and (c) replace travel with digital alternatives. Overall, the project aims to give flight-intensive organizations greater opportunities to reduce air travel-related emissions, thereby contributing to a low carbon and sustainable future.
Design and development by Soapbox.