Skip navigation
Media coverage

Makueni farmers bask in an elderly man’s vision of juicy returns

Anderson Kehbila spoke to a reporter from the Nation Media Group for an article spotlighting the enhanced quality of life for women farmers in Makueni County. This positive transformation was attributed to their participation in training programs focusing on value addition, refining their approach to fruit production, manufacturing procedures, and marketing strategies.

Published on 9 February 2024
Media coverage contact

Lawrence Nzuve

Woman selling produce in the market

Woman selling produce in the market.

Photo: Omotayo Tajudeen/Pexels

Having witnessed the relentless efforts of women farmers in Makueni County, Kenya, for many years, an elderly man observed the disheartening pattern of their hard work culminating in the wastage of the finest mangoes, oranges, pawpaws, and other juicy fruits. The women were often deceived into selling their produce at throw away prices. Motivated by the desire to foster gender collaboration for economic empowerment in households, he played a pivotal role in initiating the formation of a self-help group.

The primary objective was to empower women in the region, enabling them to transition from traditional farming to agribusiness and subsequently improve their overall livelihoods, through training them on value addition practices.

Anderson Kehbila, a researcher at SEI Africa, emphasized the significance of adopting improved crop management practices. He highlighted that providing training to farmers on minimizing post-harvest losses plays a pivotal role in determining the quality of fruits and subsequently influencing market preferences.

Design and development by Soapbox.