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Perspective

Using service design to understand cookstove uptake

We look at testing a new approach for understanding what it is about cooking behaviour that blocks the uptake of improved stoves.

Marie Jürisoo / Published on 2 September 2016
Perspective contact

Ian Caldwell / ian.caldwell@sei.org

Cooking appliances

Excerpt

Q: Why did you want to work with service design?

Marie Jürisoo: We realised that many of the “standard” methods for gathering information about people’s motivation and decision-making around new technologies were not adequate. Often, people cannot verbalise some of the most important motivating factors for switching to a new technology or service. For instance, if you ask someone if they like their stove, they almost always say “yes”. At the same time you observe awkward behaviour and also see a shiny, unused, stove sitting on a shelf.

Source: Tjänstedesignbloggen, Sweden

Written by

Marie Jürisoo
Marie Jürisoo

Deputy Director and Operations Director

Global Operations

SEI Headquarters

Design and development by Soapbox.