AgriFoSe2030 and SIANI have partnered to host a media engagement training to equip researchers in field of agriculture and food systems, with the necessary skills and knowledge to effectively communicate their research findings to diverse audiences through various media channels.
The training aims to enhance the researchers’ ability to bridge the gap between scientific-based knowledge and public understanding, fostering increased awareness, engagement and impact.
This training is specifically designed for researchers, scientists, and experts in food systems and agriculture. It caters to individuals seeking to enhance their capacity to communicate complex scientific information to non-specialist audiences through media platforms.
The training will be conducted through a 3-hour interactive session coupled with practical exercises. Experts in media relations and communication will share insights and provide hands-on guidance. The training will be delivered in a virtual format, ensuring accessibility for all.
09:00–09:05 Welcome and brief overview of workshop objectives
09:05–09:30 Why science communication matters
09:30–10:00 Practical communication skills
10:00–10:30 Crafting compelling content
10:30 – 10:35 Break
10:35–11:00 Engaging with media outlets
11:00–11:30 Social media strategies
11:30–12:00 Closing and Q&A
The AgriFoSe2030 programme is hosted by a consortium of researchers from the Swedish University of Agricultural Sciences, Lund University, Linköping University and Stockholm Environment Institute. The programme is funded by the Swedish International Development Agency.
The Swedish International Agricultural Network Initiative – SIANI – is a global, open and inclusive network that supports and promotes multisector dialogue and action around our vision of sustainable, rights-based and inclusive food systems.
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